The Playbook

Playbooks, product updates, and real talk for eXp agents building with GrowthSuite+.

There Are Two Kinds of Agents Reading This Right Now

There Are Two Kinds of Agents Reading This Right Nowby: Stacy SpickesPublished on: 09/29/2026

AI just changed the game for two very different kinds of agents. Here is what that means, and what it is starting to cost.

human-first real estateAI for real estate agentseXp agent technologyAI and personal touchreal estate emotional intelligenceagent client trust
There Are Two Kinds of Agents Reading This Right Now

Your Brand Isn't a Logo. It's What People Feel When They Hear Your Name.

Your Brand Isn't a Logo. It's What People Feel When They Hear Your Name.by: Michael SpickesPublished on: 09/25/2026

Clara is GS+'s AI Brand & Social Guide, built into the Growth Hub to help you find your real voice, your niche, and a content system that actually sticks.

real estate personal brandingreal estate social media marketingAI brand guide for realtorsreal estate content strategyGrowthSuite+ Growth HubeXp Realty marketing tools
Your Brand Isn't a Logo. It's What People Feel When They Hear Your Name.

Short Sale Questions Shouldn't Wait Until Monday.

Short Sale Questions Shouldn't Wait Until Monday.by: Michael SpickesPublished on: 09/23/2026

Michael and Stacy built one of the country's top short sale training companies, reaching 45,000+ agents. That training now lives inside GS+ as Marcus.

short saleMarcusGrowth GuideGS+ CRMforeclosureshort sale training
Short Sale Questions Shouldn't Wait Until Monday.

Nobody Teaches You How to Budget on Commission Income.

Nobody Teaches You How to Budget on Commission Income.by: Stacy SpickesPublished on: 09/10/2026

Prosper is GS+'s AI Money Mindset Guide for eXp agents, built for commission and revenue share income, not a steady paycheck. Available by voice.

real estate agent budgetingcommission income financial planningeXp agent financial educationrevenue share incomeAI money mindset guide for realtorsreal estate tax planning
Nobody Teaches You How to Budget on Commission Income.

Strategy Doesn't Only Happen on Scheduled Calls.

Strategy Doesn't Only Happen on Scheduled Calls.by: GrowthSuite+Published on: 09/10/2026

Leo is GS+'s Business Strategy Guide for eXp agents, built from 24+ years of real production experience. Available by voice, on every plan.

business strategyagent productivitystrategy sessionreal estate growthcost-effective planningmastermind tipsquarterly goals
Strategy Doesn't Only Happen on Scheduled Calls.